PRODUCT DESCRIPTION – FASHION: Wearstatuquo

How do these pants make us feel?

Client: Wearstatuquo

Role: Copywriter

 

The story behind the project:

Janet, the owner of Wearstatuquo, saw my works via my Instagram. We met and talked over cold-pressed juice before she offered me my first ongoing social media copywriting and blogging project.

 

Goal: 

  • giving a story behind the product
  • persuading the target to buy

 

Working Process: looking at the catalog before writing and keeping the target in mind while writing.

 

Sample:

Note: Kartini was a historical figure who contributed so much to woman empowerment in Indonesia. Every girl in Indonesia looks up at her.

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