How do these pants make us feel?
The story behind the project:
Janet, the owner of Wearstatuquo, saw my works via my Instagram. We met and talked over cold-pressed juice before she offered me my first ongoing social media copywriting and blogging project.
- giving a story behind the product
- persuading the target to buy
Working Process: looking at the catalog before writing and keeping the target in mind while writing.
Note: Kartini was a historical figure who contributed so much to woman empowerment in Indonesia. Every girl in Indonesia looks up at her.